Brilliantly grotesque. Love how passers by are intrigued with what's happening in the window.

Wow. That's all. I love this.

Small seems to be the way to go for small car advertising. Well yes, obvious but what's interesting is the way that small has been depicted creatively.

I absolutely love this stop motion ad for the Kia Picanto created by painting 900 nails over 25 days and 25 nights. Not just because I'm a girl and wish I had such nail paiting talent, but because this is creative genius. Really original way to demonstrate the benefits of the car to the target audience and the line 'We didn't just minimise it, we maximised it in a small space' nails the selling point and the whole point of the ad in one. Thanks to Alltop and the Caners for sharing this.

The miniature billboards which seem to be popping up in different cities across the world are fab. Here is SmartCar's miniture outdoor campaign - so cute that you would stop and take a look if you were walking past (disclaimer: if you we're not in a rush to your next meeting, late for a date or to catch the last bus). These what-is-that type placements are unusual and distrupt passers by from what they normally see as they're walking around their local area.

Another car manufacturer creating something unique from small is Hyundai. Here's the new Elantra ad. Using the russian doll technique to demonstrate big thinking in a small car, this ad is so fluid and elegant, it's poetic. 

So we see small is beautiful, less is beautiful, small is beautiful again and big thinking into small. 

Incidently, did you know that the phrase 'small is beautiful' was coined by Leopold Kohr, an Austrian professor, used to oppose the 'bigger is better' philosophy and business practice. In 1973 (good year) his student, English economist, E. F. Schumacher, wrote a series of essays called Small is Beautiful about how continuous growth strategies and lifestyles of consumption were not sustainable with a planet where natural resources were depleting. Interesting hey?

Quirky, sarcastic and amusing - got to love Diesel's campaigns - so original and creative.

Why do I like this campaign?
- it's just so damned well thought out - visual, interactive, shareable, fun, multichannel, linked to product and purchase
- tongue in cheek humour and fab copywriting
- it looks pretty - pretty place, pretty people in pretty clothes, pretty art direction (yeah aesthetics definitely count in my book)
- the interactivity on the site and all the stuff you can do - exploration of the island oh so works with the concept - the more time spent on the site equates to positive engagement with the brand (well it did for me)
- the products are completely integrated into the site and campaign (as you would expect)
- photoshoot heaven and awesome catalogue
- love the Diesel Island street view - another quirky fab idea bang on concept http://www.diesel.com/island#/island-streetview

Disclaimer: I did not work on this campaign nor do I know the team who did it, but I wish I had have worked on it. Dream job.

Why spoil a beautifully directed ad, created in a beautiful setting, endorsed by a beautiful celebrity by using the same words as on so many other ads.

In my opinion creating another I AM campaign is just boring and uncreative, there is absolutely no way I would present this to a client. Here are a few more I Am campaigns http://bit.ly/iEO2Xw - the rant is completely justified.

The Alfa Romeo Giulietta - Official Launch Video is much better http://bit.ly/jsM4Cs - no ridiculous lines like 'I am such stuff as dreams are made on'.

In my humble opinion, from the client services side of the fence, there needs to be an end to more 'I am' campaigns.

Over the years we've seen 'I am' campaigns from Reebok, Orange, Nikon, Telstra and a series of NFP organisations. As beautifully executed that these campaigns are, with individually powerful and evoking messages, when 'I am' concepts are repeated over and over again, the campaigns lose their charm and become boring and repetitive.

Here's Orange's 2008 brand campaign http://bit.ly/g33IVd and featuring Mark Beaumont http://bit.ly/dV58GG

And Nikon's 2010 campaign http://bit.ly/dV58GG and YouTube channel http://bit.ly/hHlJrA

And Reebok's 2005 'I am what I am' Campaign (summary) http://bit.ly/eYhf01 and video http://bit.ly/gE9obv

And Telstra's I am Australian 2008 campaign http://bit.ly/eCp3cZ

And NFP I am Campaigns:
Keep a Child Alive http://bit.ly/geLVmj
The I am Campaign http://bit.ly/hOLkDt
Campaign for Liberty http://bit.ly/gbkYIn

Then there are a series of I Am businesses with different disciplines.

Ok, enough is enough. I AM so over I am's

Brilliant. Awesome. Makes you laugh. Makes you smile. Sweet ending. Very creative. Love this!

Thanks to @joemelton for sharing :)

Neat idea. Smile and if you're happy enough you get a free ice-cream. But only in Cannes.

The freebies were for the launch at the Cannes Advertising festival to promote the new machine. When it goes on tour in shopping centres for Ben&Jerry's and Walls brands, customers will pay for the ice-cream and upload their pictures to Facebook.

Full article at Marketing Week http://bit.ly/9m3b7o

OK, 12 million views doesn't equal 12 million people, but you get the sentiment. I just find it totally amazing. An old old brand like Old Spice, tired marketing aimed at old men; products used by old men. What a brilliant branding job to turn around this brand around and make it a contender for the supermarket shopping list.

This You Tube vid came out in Feb this year and there are 22 videos in the Old Spice You Tube channel many of them with several million views. Yes 6 foot of half naked pounding muscle and some humorous cheesy lines have certainly helped. Entertaining concept well executed. I like it.

This is gorgeous film about the skills that it takes to create an ad. Well shot and a great story for Stella. Written about by Russell Davies, so I won't repeat it. http://russelldavies.typepad.com/planning/2010/06/up-there.html

What I love about it is the passion that the guys interviewed have for their work, for the old fashioned techniques that have been employed for ages and are still creating impact in cities all over the world. And the way that the Stella story is built in such a captivating way.

Old school. But so nice for drawing with.

Beautiful ad, love the comments and yes, definitely looks like salt n pepper squid. Lurve the dress - imagine we'll be seeing more cream chiffon in the the high street now.

Tks @ellabella83 for sharing the link
http://www.creativereview.co.uk/cr-blog/2010/june/new-flake-ad

Alongside the fact that I keep killing my iHobo through neglect, which in itself is a dreadful realisation of what happens on the streets; the messages and story which are told in the app are really sad. Publicis London has done a great job launching this for Depaul UK.

The success of the app has been huge, with 27,000 ratings in less than a month and a crashed server (which is now fixed). I'd love to know what charitable donations were received from users; the experience and emotion evoked through interaction most certainly led me to donate (an easy and quick donation procedure).

I think this is a great move from the NFP sector and I'm sure we're going to see much more charity apps appearing on our iphones.

Sharing this because:
a) it's cool creative
b) it's a cool engagement idea from Doritos - make an ad, make a fortune
c) I work with the ever lovely and charming Lillian Chambers, who could do absolutely anything with a piece of plastercine, it's unreal.

Like it? Give it the thumbs up for Lillian x

http://kingofads.doritos.co.uk/

Don't know where I got the link from this today but now I've had the time to review the site, I did and I've forgotten who shared the link (sorry).

Great idea from Levis, one which I think will be copied very quickly - check it out http://us.levi.com - do you like?

Levi’s New ‘Friends Store’ Social Shopping Site | Digital Buzz Blog