Neat idea. Smile and if you're happy enough you get a free ice-cream. But only in Cannes.
The freebies were for the launch at the Cannes Advertising festival to promote the new machine. When it goes on tour in shopping centres for Ben&Jerry's and Walls brands, customers will pay for the ice-cream and upload their pictures to Facebook.
Full article at Marketing Week http://bit.ly/9m3b7o
OK, 12 million views doesn't equal 12 million people, but you get the sentiment. I just find it totally amazing. An old old brand like Old Spice, tired marketing aimed at old men; products used by old men. What a brilliant branding job to turn around this brand around and make it a contender for the supermarket shopping list.
This You Tube vid came out in Feb this year and there are 22 videos in the Old Spice You Tube channel many of them with several million views. Yes 6 foot of half naked pounding muscle and some humorous cheesy lines have certainly helped. Entertaining concept well executed. I like it.
This is gorgeous film about the skills that it takes to create an ad. Well shot and a great story for Stella. Written about by Russell Davies, so I won't repeat it. http://russelldavies.typepad.com/planning/2010/06/up-there.html
What I love about it is the passion that the guys interviewed have for their work, for the old fashioned techniques that have been employed for ages and are still creating impact in cities all over the world. And the way that the Stella story is built in such a captivating way.
Beautiful ad, love the comments and yes, definitely looks like salt n pepper squid. Lurve the dress - imagine we'll be seeing more cream chiffon in the the high street now.
Tks @ellabella83 for sharing the link
http://www.creativereview.co.uk/cr-blog/2010/june/new-flake-ad
Alongside the fact that I keep killing my iHobo through neglect, which in itself is a dreadful realisation of what happens on the streets; the messages and story which are told in the app are really sad. Publicis London has done a great job launching this for Depaul UK.
The success of the app has been huge, with 27,000 ratings in less than a month and a crashed server (which is now fixed). I'd love to know what charitable donations were received from users; the experience and emotion evoked through interaction most certainly led me to donate (an easy and quick donation procedure).
I think this is a great move from the NFP sector and I'm sure we're going to see much more charity apps appearing on our iphones.
Sharing this because:
a) it's cool creative
b) it's a cool engagement idea from Doritos - make an ad, make a fortune
c) I work with the ever lovely and charming Lillian Chambers, who could do absolutely anything with a piece of plastercine, it's unreal.
Like it? Give it the thumbs up for Lillian x
Don't know where I got the link from this today but now I've had the time to review the site, I did and I've forgotten who shared the link (sorry).
Great idea from Levis, one which I think will be copied very quickly - check it out http://us.levi.com - do you like?
Levi’s New ‘Friends Store’ Social Shopping Site | Digital Buzz Blog
Mmmmm. I do really like all the Diesel campaigns. And the Diesel Sex Sells campaign - makes you laugh walking past the window displays. This video though doesn't quite cut it though. I'm sure it would have been different in real life? What do you think?
This is so cool to watch, I wasn't expecting the ending at all. It tells a story and brings to life what AXA do in a truly interesting and creative way. I love this.
